How to Sell on Squarespace
The best way for an online store to be profitable is to stand out from the competition. Fortunately, the latest waves of online entrepreneurs have a secret weapon: Squarespace.
Modern customers like shopping in stores with a good website design. After all, things become a bit boring when everyone uses the same layout. Gaining an edge over the competition is always a good thing. Grab more attention, traffic, and sales with an online store that looks (and feels) right.
User-Friendly
While technical know-how is always nice, this is a system designed to give anyone’s online store full power. All options and features are accessible, simple, and supported with instructions.
100+ Templates
If you don’t like one theme, no problem. And, if this pattern continues for another 99 iterations, still no problem. Designed to provide users with their ideal setup, the shelves here are quite deep.
Bang for Buck
A website is a simple eCommerce necessity. The question becomes one of value versus cost. Squarespace provides steller services relative to similarly priced foreign options.
Squarespace Makes Creating a Merchant Website Easy
No matter what you sell online, a storefront is the most basic necessity. This transition can be done in many different ways, with many different eCommerce platforms, partners, etc.
Squarespace presents a convincing argument that they are arguably the most visually powerful, easiest to use, and have the greatest value, for the best cost, of all the other website builders out there. Unlimited storage and a custom domain name are also included.
- Appearance: An online store that looks good enough to purchase from needs supporting high-quality images and design features.
- Simplicity: Website building shouldn’t require in-depth reading. Squarespace templates employ a drag-and-drop interface that divides locations and sections, like rows and columns.
- Self Promotion: Unlike others, Squarespace won’t post ads on your website.
- Value: Even the least-expensive option from Squarespace provides a custom domain name, unlimited bandwidth, and unsurpassed storage capabilities.
- Blog: The option to post written content and articles is supported (and encouraged). Be sure to take advantage of this medium to cultivate human connections.
7 Steps to Squarespace Site Setup Success
Squarespace is designed to be simple. Getting off the ground is possible in just seven steps.
1. Create an Account
Squarespace offers a free 14-day trial, special deals for students, and other promotions. Regardless, an account is required.
2. Select a Template
After login, users are prompted to choose from a wide range of categories. It’s worth spending some time delving through these options. Just hit “preview” and some fine-tuned exploration is possible within each one.
- Don’t Get Lost: The waters are deep here. Consider searching for templates that match a relevant industry or profession.
- Share the Love: There’s a nifty little “Heart” feature that helps users remember which templates they liked.
3. Create a Login
Sign in with a Google account or input a valid email address. Then, a screen requesting a website title will appear, followed by some basic editing advice.
4. Page Modification
Depending on the scope of a project, it may be necessary to:
- Add Pages: The type of page, its layout, and other details will be included.
- Organization: As a website grows, some layout structuring may be necessary. When customers have an easier time navigating a site, they’ll be in a better buying mood.
- Remove Pages: Sometimes, less is more. Removing clutter is always a good move.
5. Filling in Space
Once the site is formulated properly, it’s time to add content. Be sure to branch out with words, images, videos, a blog post, or anything exciting.
- Remember: Squarespace organizes pages based on sections. Modification is totally possible within the confines of the system.
6. Branding
This is an increasingly fine-tuned look at the content, organization, flow, and aesthetics of a website. Tweak fonts, introduce coloring, front animations, present various styles, fly a logo, customize product pages, list store policies, and much more.
7. Finalize Details
Administration is a necessary evil. But, harnessed correctly, it can be a wonderful tool to conquer POD.
- Basics: Designate terms like location, time zone(s), domain name, etc.
- Social Media: These are all key drivers in getting the word out. No matter which niche or audience a store is targeting, social media is a modern necessity.
- Shipping Options: Customers often want an expedited or upgraded shipping option. Be sure to answer customer questions before they become complaints.
- Accepted Currency: Depending on a merchant’s business plan and their geographic area of operations, they may need to list multiple currencies for payment processing.
Start Your Own Print-On-Demand Business!
Sales Strategies for a Squarespace Online Store
Even with a wonderful website full of beautifully crafted products, there are still a few eCommerce advantages worth pursuing if you want to sell products. Attract customers to shop or continue shopping in your online stores by implementing these marketing tools and tactics:
Stay on Top of Trends
Any occurrence can spark a massive wave of purchasing. A celebrity, athlete, political event, physical product, or anything can all be marketable for a shop page under the right circumstances.
Manage Communication
Building a website, brand, or business is about more than releasing good products. If a merchant has a reputation for a personal touch with customers, it scores big points — especially if those efforts are consistent. Maintain a presence on social media, respond to emails, and regularly update shop pages to keep customers engaged.
Product Descriptions
In addition to the appearance of a product’s picture or video online, the product descriptions that describe items are important, too. Make sure to put some time into these words.
Search Engine Optimization
A Squarespace website does no good if customers can’t find it. Fortunately, it’s not difficult to update product details, add keywords, and input other actions that result in higher search rankings.
Social Media
A necessary evil or the best sales tool ever? Either way, make it a point to consistently connect with followers. Nurturing emotions can have serious financial benefits.
Squarespace Analytics
These marketing tools provide merchants with an overview of online store data points like referrals, conversion rates, buyer behavior, consumer traffic tracking, etc.
Focus on a Niche
Audiences respond better when they feel like they’re being spoken to specifically. While there is an argument to be made for broad-appeal digital or physical products, results show targeted campaigns working better (selling more).
Promotion
Consider offering bundle deals, upselling, cross-selling, a custom form, or discount code. If certain product categories pair well together in an online store, those service products could make a difference in a sale.
- A customer’s checkout experience is very important in determining if they become a regular visitor to a product block or checkout page.
See this helpful article on Squarespace integration if you have any questions.
Eye-Catching Aesthetics
A Squarespace website offers cutting-edge presentation and display, and its layouts provide an exceptional user interface and purchasing experience. This will present products better.
When a website looks good, customers are more likely to enter, stay, and buy. With Squarespace eCommerce numerous options, tweaks, and customizations make it easy to personalize an online store to perfection.
Quality Products
The Printify platform provides a marketable, scalable, and quality service. Upgrades, integrations, and new products are added regularly to meet the evolving needs of modern consumers.
Delivering on this promise, a world-leading catalog is supplemented with stellar service. If there is ever a question, a wealth of resources are waiting to assist. In addition to our 24/7 human support capabilities, we have an online help center, numerous blogs and articles, and motivational success stories.
Defined Goals
Riches, success, and fame, of course. And there’s never been a better time for selling products.
These are risk-free opportunities to believe in yourself, build an operation, and seize some print-on-demand profit.
Why Work with Printify on Squarespace?
With all the amazing digital capacities that a Squarespace website provides, it only makes sense to pair with a partner that can keep up.
- Accessible Empowerment: Any merchant can choose to become an entrepreneur, at any time. This business model depends on the success of print-on-demand merchants, not on draining their bank accounts or micromanaging.
- You’re Never Alone: Once a potential superstar has a bit of motivation, the creation process for an online store, products, listings, and everything else isn’t a solo venture. If anything is ever unclear, 24/7 merchant support, blogs, success stories, Squarespace support, and other resources are available. The point is, we’re by your side every step of the way.
- Sell Unlimited Products: The scope of Printify’s catalog is the largest in the print-on-demand world. Boasting over 400 products (and constantly expanding) to sell online, this versatility makes Printify merchants better able to stand out from their competition and sell online, with superior inventory management.
Learn more about print on demand and starting a print-on-demand business.
Start Your Own Print-On-Demand Business!
How to add eCommerce to a Squarespace Website
The pairing of print on demand and Squarespace is not a complicated process. All setup, physical product design, integration, and management are simple. All back-end processes are automated, so Printify merchants never have to be micromanaged or take online courses.
1. Product Selection: As Printify’s catalog is ever-expanding, it can be difficult to choose. Explore the growing selection of shoes, shirts, hoodies, accessories, and even lamps, to attract customer traffic.
- Print Provider: These are the companies that print and create Printify merchant goods. Please carefully consider which company to work with. They all have their differences: locations, prices, products, sizes, materials, etc. Each print provider has a score based on how often they encounter difficulties.
2. Add Design(s): Products are designed in the Printify Product Creator (formerly known as Mockup Generator). There, designs are uploaded or drag-and-dropped directly onto the product. Several tools are provided for improved modifications.
- No Designs? Printify has an integration with Shutterstock, a digital library where millions of images are available on a pay-as-you-sell basis. Lastly, a ton of editing tools are available that allow specific elements within images to be isolated, changed, and more.
3. Integrate with Squarespace: When a merchant has digital products ready for their online stores, it’s time to release them into a place where customers can find them.
Preparation:
- Pricing Plans: Integration requires Squarespace’s “Business”, “Basic Commerce”, or “Commerce Advanced Plan” packages. The “Personal” option will not work for selling subscriptions or basic commerce.
- Create a Website with Squarespace: This step may already have been completed. If not, follow these steps:
- In your Printify account, click “Manage My Stores”.
- Click “Connect”.
- Click the Squarespace option.
- This will prompt a Squarespace login.
- Select a draft Printify store from the drop-down menu and click “Continue”.
- Name your brand new store.
- There are always additional details to consider when conducting business online. This is a simplified overview, rather than a complete guide. Please be sure to dive into store creation, integration, and other useful specifics.
And that’s all there is to it. Anyone wanting to sell digital products can have a functional, beautiful, and unique website. Now, it is possible to sell services, as well. Be sure to reach out if you have any questions.
Parting Advice: Continually Revisit Search Engine Optimization
Make sure that all the efforts going into Squarespace commerce, eCommerce, analytics, design, product selection, and so much more, are actually found by customers. While it is possible to leap this entirely by using paid advertising, the choice to go through some basic research is a good one.
No matter if it’s using keywords to better target a niche, including sources and support, or regularly releasing streams of useful content, there are so many ways to appear more often online. It will be very useful to keep tabs on this space.
